Setting up, maintaining and fine tuning your web site may seem a daunting task at times. The following guides are offered to assist you. Please feel free to read and/or download them as you wish.
All the guides are in Adobe Reader PDF format. Most modern web browsers will bew able to display them for you but if you are having any difficulty you may like to install the Adobe Reader. Click on the icon to visit the Adobe Reader web site.
This guide covers the planning stages of building your website including: identifying your target audience, choosing a domain name and hosting, developing site maps and wire frames, and conducting competitor research.
This guide will introduce you to the concepts behind building a website, including looking at available software, using HTML & CSS and writing a basic web page.
This guide provides practical online and offline marketing ideas to help you drive traffic to your site. Areas covered include search engine optimisation (SEO), pay per click (PPC) advertising, affiliate marketing, directories, email marketing, advertising networks, social media, PR, and print advertising.
This guide will introduce you to the methods, tools and resources available for you to analyse your website. Find out how to collect and use data from web analytics, heat maps, user feedback and testing & optimisation to improve your website.